LICENSING MAG - Publish date: Sep 4, 2012
PBS Kids has teamed up with The Fred Rogers Company and CloudKid for an app based on its new series Daniel Tiger’s Neighborhood.
The “Daniel Tiger’s Neighborhood: Play at Home with Daniel” app is now available for iOS devices in conjunction with the series debut, which premiered on Monday.
In the new app, designed for kids ages 2 to 4, users play with 4-year-old Daniel Tiger as he goes on everyday adventures.
“There is a great need for kids to build social-emotional skills, which lay the foundation for effectively learning academic subjects once they start school,” says Lesli Rotenberg, senior vice president, children’s media, PBS. “Our first app based on Daniel Tiger Neighborhood’s social-emotional curriculum, ‘Play at Home with Daniel,’ features open-ended games, enabling children to explore new experiences, such as going to the doctor, and learn key life skills, like bedtime routines.”
Daniel Tiger’s Neighborhood is inspired by the work of Fred Rogers from “Mister Rogers’ Neighborhood,” and stars Daniel Tiger, the son of Mister Rogers’ Daniel Striped Tiger.
“Fred Rogers was a pioneer in using television to help children learn, and at PBS we continue that legacy of innovation across today's media platforms–with interactive online experiences, streaming video and mobile apps like 'Play at Home with Daniel,'” says Jason Seiken, senior vice president, interactive, product development and innovation, PBS.
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