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WILD KRATTS Expands Licensing Program Domestically and Internationally Back to press releases

Toronto, Canada – June 1, 2015 – Kratt Brothers Company and 9 Story Media Group are pleased to announce expansion of their Wild Kratts licensing program as the animated television series achieves all time ratings highs (#1 for Kids 4-8. *). New licensees include In Character (Halloween costumes), Decopac (cake toppers) and Pressman (games and puzzles.) New products are expected to hit shelves in the fall of this year.

Master toy licensee Wicked Cool Toys launched a broad toy offering at Toys “R” Us last year which included creature power suits, action figures, talking plush and vehicle sets. Due to strong performance, new items including the Tortuga Playset, have been developed, and the line will be rolling out at Kmart and select Target stores this fall. 

Random House Kids released the first Wild Kratts books in the U.S. and Canada as part of the publisher’s Step Into Reading Program. Sales of the book exceeded expectations, and as a result, it went into a second printing within the first few weeks on sale and a vastly expanded book line is in production.

The brand’s popularity in Germany has led to a new deal with publisher Panini, set to launch a new Wild Kratts magazine in July. DVDs continue to exceed expectations in the territory with Edel Germany launching volumes 13 & 14 this summer.

Now in its fourth season, Wild Kratts is the top kids shows in the U.S., holding the #1 spot for Kids 4-8.* Wild Kratts premiered on PBS KIDS in the U.S. in 2011 and on TVO, Knowledge Network and Télé-Quebec in Canada.  A co-production between Kratt Brothers Company and 9 Story Media GroupWild Kratts is distributed in the U.S. and Canada by Kratt Brothers Company and internationally by 9 Story Media Group. The series was created and developed by real life brothers and zoologists, Martin and Chris Kratt who star in the show as animated versions of themselves. The fourth season includes 26 episodes, which will begin rolling out in the U.S. on PBS KIDS in late 2015. Wild Kratts airs weekdays on PBS stations nationwide in the U.S. (check local listings).

The series also has tremendous global reach, airing in over 180 countries across 18 different languages. Broadcast partners include Discovery Kids (Latin America and Asia), Super RTL (Germany), TV3 (Spain), Canal Panda (Spain), RTE (Ireland), VRT (Belgium), Minimax (Eastern Europe), Media Corp PTD Ltd. (Singapore), Primetime (Colombia), Minika (Turkey), E Junior (UAE) and Al Jazeera Children’s Channel (Middle East).

*Kids 4-8. Source: Nielsen NPOWER, STD 9/22/2014 – 3/29/2015, Total Day L+7 national kids multi-weekly programs, PBS GAA% and select competitive cable networks AA%(Cartoon Network, Disney Channel, Disney Jr., Discovery Family Channel (The HUB), Nickelodeon, Nick Jr., Nick Toons, Disney XD, and Sprout). Ranking excludes programs with <4 telecasts or <15 minute duration.

Kratt Brothers Company, founded in 1993, has created and produced over 220 episodes of television, including award-winning series: Kratts’CreaturesZoboomafoo and Kratt Brothers: Be The Creature and Wild Kratts.  Through its full service animation studio, Kratt Brothers Company is currently in production on its fourth season of the Emmy-nominated hit, Wild Kratts. The Kratt Brothers’ national tours draw tens of thousands of creature-crazy kids and their families and the not-for-profit Kratt Brothers Creature Hero Society, together with kids, has successfully protected critical wildlife habitats through the creation of nature reserves.

9 Story Media Group is a leading content creator, marketer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks, Arthur and Peg + Cat, 9 Story represents over 1800 half hours of animated and live action programming, seen on some of the most respected international channels and platforms.  With one of North America’s largest animation studios, 9 Story employs over 250 creative and production staff and has produced over 900 half hours of award-winning children’s content. 9 Story is owned by senior management, ZM Capital and media entrepreneur Neil Court.


For further information: 

Jennifer Ansley, Vice President, Marketing & Communications, 9 Story Media Group

+1 416 530-9900 ext 230,           

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