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9 Story Media Group Enters Chinese Market via Partnership with Media Conglomerate Sunshine Culture and Communication Back to press releases

Toronto, Canada – June 15, 2015 – 9 Story Media Group is pleased to announce that it has entered into an agreement with Beijing Sunshine Culture and Communication Co., Ltd., a leading Chinese media company. Under the terms of the deal, Sunshine has taken all rights within the territory for the award winning preschool series, Peg + Cat (80 x 11’) and Daniel Tiger’s Neighbourhood (130 x 11’).

“We are thrilled to partner with Sunshine on Peg + Cat and Daniel Tiger’s Neighbourhood,” said Natalie Osborne, Managing Director for 9 Story Media Group. “This marks our first major foray into China, and represents a tremendous growth opportunity for our brands. We look forward to bringing our great content to the territory across Sunshine’s strong network of partners.”

Both Peg + Cat and Daniel Tiger’s Neighbourhood are co-productions with The Fred Rogers Company for PBS KIDS.

Peg + Cat launched on PBS KIDS in 2013 and has also been acquired by Treehouse (Canada), TFO (French-speaking Ontario), Télé-Québec (Quebec), Canal+ Family together (France and French speaking territories), CSC (UK), TG4 (Ireland), Super RTL (Germany and German-speaking Europe), YLE (Finland), SVT (Sweden), Discovery Kids (Latin America), ABC TV AustraliaTVNZ (New Zealand), Disney (Korea), True Visions (Thailand), Hop TV (Israel), Mini-Mini (Poland), E-Junior (UAE), Zee Learn (India), RTP(Portugal) and MBC Kids (UAE).

Daniel Tiger’s Neighbourhood launched in 2012 on PBS KIDS in the U.S. and CBC in Canada.  It has also been licensed to SRC (French Canada), Disney (Russia, South East Asia, Latin America), ABC (Australia), TVNZ (New Zealand), Canal+ Family (France and French speaking territories), France TélévisionsSuper RTL (Germany), Nickelodeon Jr. (Italy), YLE (Finland), NRK (Norway), SVT (Sweden), Luk International (Spain and Portugal), Hop TV (Israel), Zee Learn (Indian Subcontinent), E Junior (Middle East), True Visions (Thailand), JEI TV (Korea) and Minika (Turkey). 

“Sunshine is committed to developing overseas markets in order to import excellent programs into China,” said Xu Leilei, CEO for Sunshine Culture and Communication. “It’s very pleased to enter into a content partnership with 9 Story based on such high quality animation. We’ll make every effort to promote such excellent programs to the Chinese audience.”

9 Story Media Group is a leading content creator, marketer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks, Arthur and Peg + Cat, 9 Story represents over 1800 half hours of animated and live action programming, seen on some of the most respected international channels and platforms.  With one of North America’s largest animation studios, 9 Story employs over 250 creative and production staff and has produced over 900 half hours of award-winning children’s content. 9 Story is owned by senior management, ZM Capital and media entrepreneur Neil Court.

Beijing Sunshine Culture and Communication Co., Ltd. is the leading new media content integrator, distributor and operator, also the largest entertainment content IP distributor in China, with strong market access and business development capabilities. To satisfy the full range of audience audio visual demands, Sunshine is dedicated to developing the broader market with nationwide enterprises including radio, television and new media; taking various forms of extensive partnerships in the fields of digital TV, IPTV, OTT and mobile devices.  


For further information: 

Jennifer Ansley, Vice President, Marketing & Communications, 9 Story Media Group

+1 416 530-9900 ext 230,           

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