North American deals were secured by 9 Story’s dedicated brand management and consumer products division, 9 Story Brands
9 Story Media Group and Karma’s World Entertainment are pleased to announce the expansion of the global licensing program for the new animated series Karma’s World. Secured by 9 Story Brands, the North American deals span a variety of categories, including apparel, accessories, crafts and activity, electronics, holiday and footwear and will see products begin launching in 2022 and beyond.
New Soft Lines partners include:
- Isaac Morris Limited(apparel and swimwear)
- HybridApparel (apparel)
- Franco Manufacturing Co. (home, bath, beach)
- Centric Brands(sleepwear, hosiery, health and beauty aids)
- Accessory Innovations(bags/backpacks)
- Ground Up International LLC(footwear)
- Pastry, America’s #1 Dance Sneaker(footwear)
- HandcraftManufacturing Corporation (underwear)
- Berkshire Fashions(cold weather, rain gear)
- E.R. Accessories (kids jewelry & accessories)
New Hard Lines partners include:
- KIDdesigns Inc.(consumer electronics)
- Crayola LLC(craft and activity)
- Innovative Designs LLC(stationery, craft and activity)
- Fashion Angels Enterprises(craft and activity)
- Tara Toy Corporation (activity)
- Sakar International Inc.(skateboards, hoverboards, scooters)
- Kurt S. Adler(ornaments and stockings)
Global partners include Mattel, Scholastic, and Universal Music Group, which were announced earlier this year. More deals are in the works with several announcements expected in the coming months.
Karma’s World, which premiered globally on Netflix on October 15, follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion and original choreography. The series focuses on themes of self-expression, identity, leadership, creativity and the importance of community. Through strategic licensing agreements, 9 Story Brands aims to bring the story and messaging of Karma’s World to life.
“We are thrilled to be working with this group of best-in-class partners across so many key categories,” said Kyra Halperin, Co-VP Consumer Products for 9 Story Brands. “The level of passion that our partners have brought to the table for Karma’s World has been really exciting, and we’ve seen some incredible innovation in applying the unique aspects of the series – including music, dance and self-expression – to product development. The consumer products program is just as groundbreaking as the series, answering the call to develop never-before-seen products that empower kids of all backgrounds.”
For licensing opportunities, contact consumerproducts@9story.com.
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manage merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World.
About Karma’s World Entertainment
Karma’s World Entertainment, founded by Chris Bridges, is an entertainment media company dedicated to helping kids develop self-esteem, healthy living, creativity and leadership skills through fun music and problem-solving educational programs, with an appreciation for diversity.
About Chris Bridges
Chris Bridges, sometimes professionally known as “Ludacris” is a successful actor, producer, entrepreneur and philanthropist as well as one of pop music’s most successful recording artists. Chris currently lives in Atlanta, Georgia. His love for his community led him to found The Ludacris Foundation (TLF), in 2001. This nonprofit organization seeks to inspire youth through education and memorable experiences and to uplift families and communities, while fostering economic development. For more information on TLF check out theludacrisfoundation.org.