9 Story Brands
We build international entertainment brands for kids, with expertise across creative,
Our consumer products division focuses on building global kids brands both on and off-screen allowing audiences multi-dimensional experiences with their favorite characters. 9 Story Brands works closely with our TV & Digital distribution teams, as well as third party IP owners, licensees and retailers to ensure coordinated and strategic brand management from start to finish.
To maximize results, 9 Story Brands relies on a unique multi-phase approach including brand immersion, strategy, creative resource development, licensee procurement, regional brand building and on-going brand management. Where possible, we work closely with development, creative, and production teams to ensure M&L elements are seamlessly integrated from the earliest stages. We also work alongside TV and digital distribution to ensure coordinated, strategic brand management.
As part of a company with more than 600 staff members, we have the resources to enable our consumer products team to focus on what they do best: securing the right partners to build our brands. From a seasoned licensing executive team to a highly experienced business affairs team to a fully-fledged marketing and PR team, we have the in-house bench strength to foster successful brands on a global scale.
We are a highly collaborative partner and work closely with the IP rights holder to ensure the brand vision and integrity is maintained across all channels of engagement. It is our belief that this consistency is what allows brands to take root and grow.
We have direct relationships with top tier partners globally, across toy, publishing, home entertainment and more. We rely on a trusted network of best in class agents in key international territories to ensure brands can flourish at the regional level.
Kristin Lecour has been in the entertainment industry for over 10 years with a focus on multiplatform brand development, licensing and corporate marketing. With her wide-ranging experience across several marketing disciplines, Kristin brings a unique perspective on building brands, through development, launch and ongoing management. As Vice President, Consumer Products & Canadian Sales, Kristin is responsible for securing and managing brand licenses for the company’s key brands around the globe.
Kristin began her career at TrojanOne, a national, full service marketing agency, where she was focused on brand activation for a wide range of clients including Nike, Johnson & Johnson, Coke and HBC. She joined CCI Entertainment in 2006, eventually leading its Licensing and Marketing division. While at CCI, Kristin was instrumental in the international success of the evergreen brand Harry and His Bucket Full of Dinosaurs, with over 1 million books sold in over 14 languages, in-school programs in the U.S. and Asia, QSR promotions worldwide, live show tours in over 10 markets, and a Fisher-Price® master toy license.
Kyra Halperin has been in the licensing industry for over 10 years and has successfully built innovative consumer products programs across categories. With a background in both entertainment and sports, Kyra brings a wealth of experience to the strategic development of both evergreen and nascent brands. As Vice President, Consumer Products, Kyra is responsible for managing and growing 9 Story Brands’ licensing activities for the company’s key properties, with a focus on the U.S. market.
Prior to her role at 9 Story, Kyra spent several years at Major League Baseball, managing a portfolio of over 200 licensees in categories including Novelties, Accessories and Home, and focusing on new business. She was integral in launching collaborations with companies such as Beats by Dr. Dre, OPI, Dooney & Bourke and Coach, and was instrumental in establishing MLB’s first comprehensive, league-wide wine program. While at Major League Baseball, Kyra also increased fan engagement through several co-branding initiatives with leading entertainment brands, including Hello Kitty, Tokidoki, Marvel and more, and co-created Fields of Fashion, an experiential marketing campaign directed to female fans.