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Diversity, Equity and Inclusion

Our Diversity, Equity & Inclusion Statement:

Just as we see and value every child in front of every screen, we see and value everyone involved.

We strive for inclusion in all that we say, all that we do, and in all that we put out into the world.

We leave no one behind.

As creators of children’s content, 9 Story has an important responsibility. Our shows are watched by millions of kids around the world and the imperative to tell diverse and authentic stories and help create good citizens through our content has never been greater.  As an employer, we also have a vital obligation to our staff, in creating a workplace where everyone feels a sense of belonging and has equitable opportunities for personal growth.  As a company, we are deeply committed to addressing systemic racism and aligning our personal and institutional behaviors with our values of equity.   

Iconic series like Daniel Tiger’s Neighborhood, Blue’s Clues & You, Doc McStuffins, and new series like Ada Twist, Scientist and Karma’s World, are strong examples of 9 Story and Brown Bag Films’ clear and ongoing commitment to telling authentic stories that celebrate diversity, with the utmost thought and care.  But we have more work to do.  

9 Story has spent much of the last year building a strong foundation in its approach to Diversity, Equity and Inclusionworking with CCDI (The Canadian Centre for Diversity and Inclusion) to develop a sound strategy, understanding the experiences of our employees through a number of focus groups and surveys, partaking in regular education sessions, and receiving input from the newly established Global Culture Council and Regional DEI Committees.  

I am excited to share our DEI Statement and Goals, as well a high-level overview of our Action Plan.   

I look forward to making an impact on the organization’s great legacy of storytelling and helping to create content that celebrates differences, promotes inclusion, and ultimately makes the world a better place for kids and families everywhere. 



Farrell Hall, Chief Inclusion Officer

Diversity, Equity, and Inclusion Goals:

To ensure leadership impact and accountability in delivering our Culture and Diversity, Equity, and Inclusion (DEI) Strategy.

To continue to nurture a respectful and inclusive culture where each person feels safe and can be their authentic self each day.
To be a Diversity, Equity, and Inclusion (DEI) champion and leader within our industry and our communities.

Action Plan

Short Term: 12 Months
Medium Term: 24 Months