Diversity, Equity and Inclusion
As creators of children’s content, 9 Story has an important responsibility. Our shows are watched by millions of kids around the world and the imperative to tell diverse and authentic stories and help create good citizens through our content has never been greater. As an employer, we also have a vital obligation to our staff, in creating a workplace where everyone feels a sense of belonging and has equitable opportunities for personal growth. As a company, we are deeply committed to addressing systemic racism and aligning our personal and institutional behaviors with our values of equity.
Iconic series like Daniel Tiger’s Neighbourhood, Blue’s Clues & You, Doc McStuffins, Ada Twist, Scientist and Karma’s World, are strong examples of 9 Story and Brown Bag Films’ clear and ongoing commitment to telling authentic stories that celebrate diversity, with the utmost thought and care. But of course, there will always be more that we can do.
9 Story has spent much of the last few years building a strong foundation in its approach to Diversity, Equity and Inclusion. We’ve worked with external strategic partners to help shape and develop a sound strategy, and we continue to collaborate with others inside and outside of our industry. We take a proactive approach to understanding the experiences of our employees through multiple channels, including focus groups and surveys. These insights directly inform our decisions and actions, enabling us to apply a fair and inclusive approach to both the content we produce and the way we support and treat our staff.
I, along with a dedicated team of internal collaborators, continue our commitment to making an impact on the organization’s great legacy of storytelling and helping to create content that celebrates differences, promotes inclusion, and ultimately makes the world a better place for kids and families everywhere.
Sincerely,
Farrell

Farrell Hall, Chief Inclusion Officer
Diversity, Equity, and Inclusion Goals:
To ensure leadership impact and accountability in delivering our Culture and Diversity, Equity, and Inclusion (DEI) Strategy.
Action Plan
Action Plan

