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9 Story Distribution

Our Titles


Experts in Children’s Programming

Children’s programming represents the vast majority of our content. Over the past decade, we have built extensive, long-running relationships with every children’s buyer around the world. 9 Story has been ranked in the top 5 on Kidscreen’s HOT50 list of top distributors within the kids and family space since 2014.

Solid Infrastructure

As a company with more than 1000 employees, we have the resources to enable our sales directors to focus on doing what they do best: finding the best homes for our content. From a highly experienced business affairs team to a fully-fledged marketing and PR team, we have the bench strength in house to make a show a global hit.

Global Sales Team

Our headquarters is based in Dublin, and our multilingual sales team is strategically located in Dublin, Toronto and New York. This enables us to attend all major markets, and have close and regular contact with clients in every corner of the globe.

360º Approach

We believe the best strategy for a brand is to manage all rights in one place. We maximize results by developing a unified approach across distribution and consumer products.


Chief Strategy Officer

Natalie Osborne

As Chief Strategy Officer of 9 Story Media Group, Natalie Osborne oversees strategic partnerships, worldwide sales, acquisitions, consumer products and marketing. Natalie has been a significant driver of the company’s dramatic growth over the last decade, helping transform 9 Story into one of the world’s leading independent producers and distributors of children’s content. Upon joining the company in 2006, Natalie founded the global distribution division, building it into a multi-million dollar, internationally recognized enterprise. Her executive producer credits include BBC’s Wibbly Pig, the live-action film Harriet Spy: Blog Wars for Disney, and most recently, the Netflix Original holiday special, Angela’s Christmas.

Prior to joining 9 Story, Natalie served as Vice President of Acquisitions for Universal Pictures based in London where she initiated the acquisition and production of new IP. Natalie previously held the position of Vice President of Worldwide Children’s Programming for NBC Universal, where she managed the worldwide sales and marketing rollout of the studio’s children’s programs. Prior to her time in London, Natalie was based in New York as Director of International Sales for film company Fox Lorber.

Natalie is passionate about the media and entertainment sector and has been a leader in the industry for the last 20 years. She is a voting member of the Academy of Canadian Cinema & Television, and an elected Member of the International Academy of Television Arts & Sciences. An ardent champion of women’s career advancement, Natalie has served on the board of directors of Women in Film and Television’s Toronto Chapter (WIFT-T) and as Chair of The Foundation WIFT-T’s charitable arm, and is a member of International Women’s Forum Canada. In 2016, Natalie was named as a WXN Canada’s Most Powerful Women: Top 100 Award Winner.

Senior Vice President, Distribution & Acquisitions

Alix Wiseman

An international media professional with over 25 years’ experience, as Senior Vice President, Distribution & Acquisitions, Alix Wiseman is responsible for heading up 9 Story’s distribution operations and sourcing 3rd party content for worldwide exploitation. Her remit includes brokering international co-production partnerships, securing financing for 9 Story’s new IP’s and working closely with internal creative affairs teams to shape projects for the global market.

Alix joined 9 Story from Aardman Animations, where she set up the studio’s dedicated distribution division as Head of Sales & Acquisitions in 2006. While there, she worked with her team to secure partnerships for Shaun the Sheep in 170 countries and drive new brand extensions for the studio’s Oscar® winning stop-frame classics such as Wallace & Gromit and Creature Comforts. At Aardman, Alix also served as Executive Producer on Shaun the Sheep Series 5 and the Shaun the Sheep special The Farmer’s Llamas for which she won an International Emmy® award for Best Animation in 2017.

Alix started her career at Channel 4 Television selling over 3000 hours of programming across factual, animation, comedy, drama and feature films. Following her passion for animation, she moved into children’s content, joining newly formed Entertainment Rights Plc (since acquired by Classic Media and then DreamWorks) where she drove the international roll-out of shows such as Postman Pat, Little Red Tractor, the Barbie TV movies and Transformers across the globe. Alix is both a UK & US national and was raised in Latin America.

VP, Distribution EMEA

Joss Duffield

As VP of Distribution EMEA Joss Duffield is responsible for 9 Story Distribution International’s business across Western Europe, Australia, New Zealand, China, Japan and Latin America. With over 20 years of experience in international distribution, sales, and licensing, Joss has a proven track record of securing successful target-driven strategic alliances and partnerships. As Head of International Sales at eOne Entertainment, she was instrumental in the relaunch and worldwide rollout of the iconic Peppa Pig brand, transforming it from a local UK brand into the global phenomenon it is today. Most recently, Joss served as Director of Content – Northern Europe at Turner, where she was responsible for a multi-genre distribution portfolio including drama (TNT), local European drama (TNT Germany), comedy (Adult Swim), non-scripted (Tru TV) and children’s (Cartoon Network) programming.

Co-VP, Consumer Products & Vice-President, Distribution

Kristin Lecour

Kristin Lecour has been in the entertainment industry for over 10 years with a focus on multiplatform brand development, licensing and corporate marketing. With her wide-ranging experience across several marketing disciplines, Kristin brings a unique perspective on building brands, through development, launch and ongoing management.  As Co-Vice President, Consumer Products & Distribution, Kristin is responsible for securing and managing brand licenses for the company’s key brands around the globe.

Kristin began her career at TrojanOne, a national, full service marketing agency, where she was focused on brand activation for a wide range of clients including Nike, Johnson & Johnson, Coke and HBC. She joined CCI Entertainment in 2006, eventually leading its Licensing and Marketing division.  While at CCI, Kristin was instrumental in the international success of the evergreen brand Harry and His Bucket Full of Dinosaurs, with over 1 million books sold in over 14 languages, in-school programs in the U.S. and Asia, QSR promotions worldwide, live show tours in over 10 markets, and a Fisher-Price® master toy license.

Vice President, Digital & Distribution

Elianne Friend

As VP of Digital & Distribution at 9 Story Media Group, Elianne created and continues to oversee the company’s robust YouTube business, spanning over 100 channels and IPs. She is also responsible for spearheading and expanding 9 Story’s digital distribution business across various VOD and FAST Channel platforms, including Tubi, Roku, Peacock, Netflix and Hulu, just to name a few. Elianne has been a part of the 9 Story family for 10 years, holding integral sales and digital positions across multiple territories worldwide. With 20 years of experience in the media industry, Elianne has also been a producer at Bloomberg Television as well as CNN in New York City. Elianne holds an MBA in Media, Entertainment & Technology as well as in Management from New York University’s Stern School of Business. She graduated Magna Cum Laude with a BA in Political Science from Barnard College, Columbia University.

Sales & Acquisitions Manager 

Brian Nolan

In his role as Sales & Acquisitions Manager at 9 Story Media Group, Brian Nolan works on sourcing new content from across the globe, managing relationships with 3rd party producers and distributing 9 Story’s content to Asia. Brian has over six years of experience in content distribution, having previously acquired content for TV distributor Red Arrow Studios and content service provider Inflight Dublin. 

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