NEW YORK, NY, July 17, 2012 – Child’s Play Communications, the award-winning public relations agency specializing in connecting companies with moms, has been chosen by 9 Story Entertainment to create a social media outreach campaign to build brand awareness for 9 Story’s popular animated TV series, Almost Naked Animals and its new lines of licensed products. Child’s Play will also be working with selected parenting publications in the US.
Now in its 3rd season, Almost Naked Animals is both produced and distributed by 9 Story. The series airs on Cartoon Network in the US, YTV in Canada, CiTV in the UK, ABC Australia and is also seen on Disney Channel Italy, Disney Channel India, Disney Channel Latin America, Disney Channel Spain and Portugal, NPO’s children’s channel Z@pp/Zeppelin in the Netherlands, Super RTL Germany, Canal+ Family and TéléTOON+.
“Moms have major influence over which TV programs their children can watch,” Stephanie Azzarone, president, Child’s Play Communications said. “The irreverent nature of Almost Naked Animals makes the show entertaining for the entire family.”
“We know the broad family appeal of Almost Naked Animals will resonate with moms, and the lovable characters make for fun product extensions,” said Vince Commisso, President and CEO of 9 Story Entertainment. “Child’s Play Communications has an excellent track record for reaching this important audience”.
Almost Naked Animals is a joyously irreverent animated comedy series, featuring an oddly lovable assortment of free-spirited animals in their underwear, who run a beach-front hotel like kids at a summer camp – doing their best to make each day more fun than the last. Lead dog and hotel manager Howie, who has the attention span of an 11 year old in a video arcade, heads the dysfunctional but extremely humorous ensemble cast.
Child’s Play Communications
Child’s Play Communications specializes exclusively in public relations, social media and word-of-mouth communications for products and services targeted to moms. Based in New York City, the agency has launched an exciting array of proprietary services to engage this influential market through traditional media, online and in-person, including the award-winning Team Mom™, the agency’s own network of mom review-bloggers. Recent company awards have included the 2012 Communicator Awards: Marketing Effectiveness Distinction, 2011 Magellan Awards: Platinum Award for Excellence and Top 50 Communications Campaigns of 2011 and the Mercury Excellence Awards 2011/2012. For additional information, please visit our Web site, our blog, like us on Facebook, or follow us on Twitter or Pinterest.
About 9 Story Entertainment
9 Story Entertainment is one of the industry’s leading creators, producers and distributors of award-winning animated and live action content for young audiences around the world. With an extensive animation studio in Toronto, 9 Story has 200 creative and production staff, and has produced over 600 half hours of quality children’s and family programming, seen on some of the most respected children’s channels and platforms around the world. The company’s distribution arm, 9 Story Enterprises, offers a rapidly growing catalogue which includes several beloved brands such as Wibbly Pig, Harriet the Spy: Blog Wars, Wild Kratts, Almost Naked Animals, and a new season of Arthur. Their much anticipated new shows include Daniel Tiger’s Neighborhood, Camp Lakebottom and the primetime animated comedy Fugget About It. www.9story.com