Program details


With over one billion sets sold throughout the past 60+ years, Colorforms vinyl stick-on playsets are one of the best-known toy brands. They provide safe, creative, open-ended and imaginative play, and have been trusted by generations of parents and grandparents. Colorforms began with basic shapes of squares, triangles and circles, and has evolved, incorporating relevant licensed characters and other innovations that engage kids in storytelling.
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Brand Highlights

  • One of the oldest and best-known toy brands
  • Listed among the Top 10 Toys of the Century by the Toy Industry of America (TIA) and one of the Top 100 Toys of All Time by TIME Magazine
  • Over 1 Billion Colorforms® sets have been sold to date
  • Publishing partner: SIMON & SCHUSTER


Awards & Nominations