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9 Story Brands and Fred Rogers Productions Announce New Licensing Partnership with carter joey™ for Daniel Tiger’s Neighborhood

NEW YORK – May 4, 2023 – 9 Story Brands and Fred Rogers Productions are pleased to announce a licensing partnership with new children’s outdoor company carter joeyTM for the beloved children’s series, Daniel Tiger’s Neighborhood. Rights granted include children’s outdoor backpacks, patch packs, and adventure blankets within the U.S. and Canada. The first carter joey™ x Daniel Tiger products will launch later this year and will include a Sling Pack backpack and a patch pack that correlates with episodes of Daniel Tiger’s Neighborhood.

“We are thrilled to partner with carter joeyTM, an exciting new startup on a mission to inspire families to be intentional with their time and be active, not busy.” said Kyra Halperin, Co-VP of Consumer Products for 9 Story. “carter joeyTM will help families play-out the learning themes of the series in their own backyards and bring the important themes to life off-screen.”

“We are delighted to have the honor of partnering with such a well-established and wholesome brand like Daniel Tiger,” said carter joey™ Co-Founder, Damon Claus. “There is great synergy between how Daniel Tiger’s Neighborhood teaches children valuable life lessons and how carter joey™ encourages the same audience to be adventurous in their approach to learning.

“We are excited to work with a fellow like-minded, Pittsburgh-based brand to bring Daniel Tiger to children and families in a new way,” said Matt Shiels, vice president of Business and Legal Affairs at Fred Rogers Productions. “Daniel and his friends model fun and adventure outdoors, and carter joey™ is a natural partner to bring that element to life.”

After premiering in 2012, Daniel Tiger’s Neighborhood is now in its sixth season on PBS KIDS. The series is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Story’s award-winning animation studio, Brown Bag Films. 9 Story Brands holds worldwide licensing rights. The property has 50 licensees on board including Jakks Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), Waloo Products (sporting goods), and more.

About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family-focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties, including Karma’s World, Daniel Tiger’s Neighborhood, Super WhyColorformsWild Krattsand Lu and the Bally

About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy® Awards among other important honors. The company’s latest series are Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood, and Alma’s Way, an animated series created by Sonia Manzano. Fred Rogers Productions strives to inspire a lifelong enthusiasm for learning through its series as well efforts beyond broadcast including games and digital offerings, community engagement activities, and much more. For more information, visit or follow us on Twitter, Facebook, Instagram, and LinkedIn.

About Carter JoeyTM  

carter joey™ was launched in 2020 by Husband-and-Wife Co-Founders, Damon and Catherine Claus. Today, carter joey™ has launched products spanning multiple outdoor categories—including their latest Sling Pack that nurtures the habit of collecting and supports child development. carter joey™ products are available at select retailers and