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9 Story Brands and Karma’s World Entertainment Appoint Retail Monster as UK Licensing Agent on the Hotly Anticipated New Netflix Series, KARMA’S WORLD

LONDON – May 12, 2021Retail Monster is pleased to announce that it has been selected by 9 Story Brands and Karma’s World Entertainment as the UK licensing agent on the new animated children’s series, KARMA’S WORLD. The new series, aimed at kids 6-9 years old, is set to premiere globally on Netflix in late 2021. Created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist, Chris ‘Ludacris’ Bridges, KARMA’S WORLD is a coming-of-age story about a young girl finding her voice and using it to change the world. Every episode is infused with hip-hop music, streetwear fashion and original choreography.

Retail Monster will build the consumer products programme in the UK, with a focus on the brand’s core themes of music, dance, fashion, self-expression, community and empowerment. The consumer products programme is gaining huge momentum with Mattel recently announced as the global toy partner, and Scholastic on board as global publisher.

With the anticipated launch of Toys in Autumn/Winter 2022 and Publishing launching January 2022, Retail Monster’s focus will be on a softlines launch for Spring/Summer 2022, and then growing their consumer products programme in hardlines from Autumn/Winter 2022.

Gemma Witts, Retail Monster’s European Managing Director said, “From the moment 9 Story presented KARMA’S WORLD to us, we knew that this brand was special and carried such a positive message of diversity, inclusivity and empowerment. From a consumer products’ perspective, the incredible quality of the animation and the strong direction set by 9 Story made KARMA’S WORLD a must for Retail Monster.  We are honoured and excited to be working with 9 Story and Karma’s World Entertainment on this brand, and we cannot wait to make it the success we know it will be at retail.”

“We are thrilled to work with Retail Monster to expand the KARMA’S WORLD licensing programme in the UK,” said Kristin Lecour, Co-VP, Consumer Products for 9 Story. “Their experience in the UK market and with Mattel specifically, will be instrumental in bringing KARMA’S WORLD to life in this key international territory.”

About Retail Monster

Retail Monster is a Global Licensing Agency with offices across the US and in the UK; delivering brands to retail for intellectual property owners and suppliers. Retail Monster drives brands through their best in class retail relationships and expertise in merchandising and licensing, creative and digital marketing, eCommerce and direct to consumer.

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s NeighborhoodClifford The Big Red DogColorformsWild KrattsSuper Why! and Karma’s World. www.9story.com

About Chris Bridges

Chris Bridges, sometimes professionally known as “Ludacris”, is a successful actor, producer, entrepreneur and philanthropist as well as one of pop music’s most successful recording artists. Chris currently lives in Atlanta, Georgia. His love for his community led him to found The Ludacris Foundation (TLF), in 2001. This nonprofit organization seeks to inspire youth through education and memorable experiences and to uplift families and communities, while fostering economic development. For more information on TLF check out theludacrisfoundation.org.

About Karma’s World Entertainment

Karma’s World Entertainment, founded by Chris Bridges, is an entertainment media company dedicated to helping kids develop self-esteem, healthy living, creativity and leadership skills through fun music and problem-solving educational programs, with an appreciation for diversity.