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9 Story Brands Secure a Raft of New Australian Licensees for Hit Series Moon and Me.

New York, New York – January 27, 20199 Story Brands is pleased to announce that it has secured a raft of new Australian licensees for Sutikki and Foundling Bird’s landmark preschool series Moon and Me from creator Andrew Davenport (co-creator Teletubbies, creator In the Night Garden).

Following a successful launch on ABC Australia in June 2019, Scholastic Australia released two Moon and Me books in November 2019, one titled The Little Seed and the other Moon Baby Sticker Book, with five more titles planned for 2020. Additional partners include Hunter Products (toys, puzzles and wood), Kinnerton (confectionary), Redan Publishing (magazines) and Minor Entertainment (live shows). 9 Story has appointed Merchantwise as the licensing and marketing agency for the territory.

Moon and Me (50 x 22’) made its global television premiere on BBC’s CBeebies in the UK in early February 2019 and more than 40 consumer product licensees have already been secured by Sutikki, including Hasbro (global master toy) and Scholastic (global master publishing).  Created by Andrew Davenport, known for Teletubbies and In The Night Garden, and produced by Davenport’s Foundling Bird and Sutikki, Moon and Me is inspired by well-loved tales of toys that come to life when nobody’s looking. The series breaks new ground in its technical and visual ambition, and combines the latest production methods to bring the colorful world of Moon and Me to life. With friendship at its heart, Moon and Me explores how the characters demonstrate kindness, empathy and consideration to each other.

9 Story Distribution International oversees global distribution of the series (excluding the US, UK and China), while 9 Story Brands manages global merchandising rights (excluding the UK and China).

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including, Daniel Tiger’s Neighbourhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why and Luo Bao Bei.

Merchantwise Licensing
Merchantwise Licensing is a leading entertainment brand licensing and merchandising agency in Australia and New Zealand, representing some of the world’s best loved brands and developing compelling brand extensions and retail programs for consumers of all ages. Visit

Merchantwise Licensing is part of the Merchantwise Group, a full-service brand agency headquartered in Melbourne, Australia, with offices in Sydney and Paris.  The Merchantwise Group undertakes creative and digital marketing, promotions, brand licensing and extensions for some of the world’s best loved brands.