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9 Story Distribution Licenses Luo Bao Bei to Milkshake!

By April 23, 2018 No Comments

Show to premiere in UK on 7 May Luo Bao Bei’s father voiced by Gok Wan


Dublin – April 23, 2018 – 9 Story Distribution International is pleased to announce that it has licensed the new animated children’s series Luo Bao Bei (52 x 11’) to Channel 5’s Milkshake! in the UKThe show will launch on the popular pre-school television block on 7 May 2018.

In the UK Luo Bao Bei’s father will be voiced by British national treasure Gok Wan, the fashion expert, award-winning TV presenter and author. The show is penned by acclaimed British writer Dave Ingham (Shaun the Sheep, Octonauts).

Produced by Magic Mall Entertainment, Luo Bao Bei was created by Magic Mall’s Grace Tian with Cloth Cat Animation commissioned for the animation.

9 Story Distribution International holds global distribution and merchandising rights, excluding Greater China. The programme was also recently acquired by ABC Australia and E Junior (UAE).

“We are so pleased to be partnering with Milkshake! on LUO BAO BEI,” said Alix Wiseman, Vice President, Business Development and Acquisitions for 9 Story. “As a brand leader for outstanding pre-school content in the UK, Milkshake! is the perfect home for this charming show. We can’t wait for kids in the UK to get to know our very special protagonist, Luo Bao Bei.”

“Milkshake! viewers will be mesmerised by LUO BAO BEI’S visual style and Dave Ingham’s marvellous writing and Milkshake! is delighted to be adding the series to its unrivalled schedule” commented Alison Bakunowich, SVP and General Manager for Milkshake! and Nickelodeon NEE.

“We can’t wait to see LUO BAO BEI on Milkshake! and to see this young girl full of energy have fun with the kids on the other side of the world,” said LUO BAO BEI ‘s Creator & General Manager at Magic Mall, Grace Tian.

The show follows Luo Bao Bei, a bright and spirited 7-year-old girl with a vivid imagination, on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood with enthusiasm and curiosity, finding adventures along the way. Children everywhere will relate to Luo Bao Bei’s journey to learn life lessons, one story at a time.


For further information please contact: 
Jennifer Ansley, Vice President, Marketing & Communications, 9 Story Media Group
+1 416 530-9900 ext 230, jennifera@9story.com
Luciano Chelotti, Communications Director Nickelodeon UK & Ireland and Milkshake!
Tel: 020 3580 3121 Email: luciano.chelotti@vimn.com

About 9 Story Distribution International
9 Story Distribution International is the international distribution arm of 9 Story Media Group, a leading content creator, producer and distributor of kids & family focused intellectual property. Recognized around the world for best-in-class brands such as Daniel Tiger’s NeighbourhoodWild KrattsBarney and Garfield and Friends, 9 Story Distribution International represents over 2,700 half hours of animated and live action programming, seen on some of the most respected international channels and platforms.  With facilities in Toronto, New York, Dublin and Manchester, the 9 Story Media group of companies employ over 600 creative and corporate staff.

About Milkshake!
Channel 5’s Milkshake! is home to some of the world’s favourite pre-school characters. Channel 5 broadcasts 24 hours of children’s programmes every week and 2017 was Milkshake’s best year ever for share amongst Kids 4-15 and Adults 16-34. There is a range of stimulating and engaging programmes that include strong story led animation, genuine documentaries for preschoolers and presenter led high quality musical entertainment. Milkshake! is on air from 0600 – 0915 every weekday and 0600 – 10.00 on Saturday and Sunday. Popular shows during the pre-school block are Ben and HollyDigby Dragon, Nella the Princess KnightNoddy: Toyland Detective and PAW Patrol. For further information visit www.milkshake.tv.

About Channel 5
Channel 5 launched as Britain’s fifth public service channel in March 1997 and has been owned by Viacom International Media Networks since September 2014. Channel 5, 5STAR, 5USA and Spike reach 4 in 5 of the UK viewing public each month with a broad mix of popular content for all the family across entertainment, documentaries, sport, drama from the UK and US, films, reality, comedy, children’s and news.  My5 is a new service allowing viewers to watch content online for free from Channel 5, 5STAR, 5USA, and Spike.