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BBC Orders A KIND OF SPARK, a Powerful New Live Action Series from 9 Story Media Group

By October 12, 2021Featured News, News

Based on the book by award-winning, neurodivergent children’s author, Elle McNicoll

Toronto, ON, October 11, 2021 – 9 Story Media Group is pleased to announce that BBC Children’s has ordered its powerful new live action series A Kind of Spark (8 x 24’). Based on the award-winning book by neurodivergent children’s author Elle McNicoll, A Kind of Spark is the first project to be put into production from 9 Story’s first-look deal with award-winning publishing company Knights Of, which focuses on improving inclusivity in children’s books, both on the shelf and behind the scenes.

Winner of the Blue Peter Book Award and the Overall Waterstones Children’s Book Prize, A Kind of Spark tells the inspirational story of 11-year old Addie, a neurodivergent girl. When she learns about the witch trials that happened centuries ago in her hometown, Addie knows that there’s more to the story of these ‘witches’, just as there is more to her own. Can Addie challenge how the people in her town see her and her autism and make her voice heard? A heart-warming and funny story about friendship, courage, and self-belief.

Past and present interweave in eight action-packed episodes full of magic, mystery, and friendship with a strong message of inclusion. A Kind of Spark is created for television by Anna McCleery (Free Rein, The Secret Life of Boys), written by Anna McCleery and Elle McNicoll (A Kind of Spark, Show Us Who You Are) and produced by 9 Story Media Group.

Sarah Muller, BBC Head of Commissioning & Acquisitions 7-12, “We’re delighted to bring this moving and powerful story to audiences in the UK. In Addie we have a character who is relatable, uplifting and inspiring and we can’t wait to bring her story to life. Our aim is to reflect all of our audience on screen and this story of difference and acceptance is one that we can’t wait to tell.”

“We are thrilled to partner with BBC, to bring this incredibly special story to the screen,” said Gráinne McNamara, Vice President, Live Action for 9 Story. “Just like the countless kids who have fallen in love with the book, we were instantly captivated and inspired by Addie’s way of looking at the world. Representation is crucial in kids television and we are excited to bring A Kind of Spark to new audiences in the UK.”


9 Story Media Group is a leading creator, producer and distributor of kids and family focused intellectual property. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins, Daniel Tiger’s Neighborhood, Octonauts, Wild Kratts, Blue’s Clues and You, Ada Twist, Scientist and Karma’s World.  The company’s international distribution arm, 9 Story Distribution International based in Dublin, represents 4,400 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. 9 Story’s Creative Affairs Group creates, develops and produces award-winning branded properties using groundbreaking formative research. With facilities in Toronto, Dublin, New York and Bali, 9 Story Media Group employs 1000 creative and corporate staff.