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Celebrating Our Show-Stopping Karma’s World Toy Collection from Mattel!

Two young girls playing with the Karma's World doll in their bedroom

We have an exciting announcement for all our Karma’s World fans out there: The Karma’s World toy collection from Mattel is officially here and available for purchase!  

Last year, 9 Story Media Group and Mattel joined forces in a multi-year global licensing deal for Karma’s World, developing a full line of toys that includes dolls and doll accessories, role play, plush toys, styling heads, and more.  

We’re thrilled to announce that our Karma’s World toy collection is here! The show-stopping toy line, which hit the shelves on Sunday, July 17, is now available to purchase from major retailers around the globe. In the US check out Amazon, Walmart, and Target for Karma’s game-changing toys and accessories. You can also explore the full collection on the official Mattel online store. In Canada look for Karma at Toys R Us, Walmart, select Loblaws, and Indigo Online. And across Ireland and the United Kingdom (Smyths, George at ASDA). You can also shop online on Amazon, or on the official Mattel website. 

A young with a purple ribbon in her hair, playing with the Karma Grant doll

This collection features a range of different Karma’s World toys, with dolls for Karma, Switch, and Winston. Fans can buy this trio of dolls together or individually. There are also numerous Karma doll playsets that feature iconic show locations like Karma’s stage, the community juice bar, or the recording studio! 

Karma, Switch, and Winston dolls on a pink background

Along with these Karma’s World dolls, Mattel has also developed a gorgeous Karma styling head. With this toy, kids can style Karma’s curls over and over again, decorating it with fun accessories. 

A young girl with a star barrette in her hair, adding a star barette into the hair of the Karma styling head toy

There is also a Karma’s World Sing & Rhyme Microphone that kids can use to perform songs straight from the series! Or they can use it to make up and perform their own unique rhymes, just like Karma. 

Karma fans are already loving these new products, particularly for the diverse representations they’re bringing to the toy aisle: 



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Karma’s World is a series developed by 9 Story Media Group, inspired and co-executive produced by Chris “Ludacris” Bridges. The series follows Karma Grant, a middle schooler who uses her rap talents to express herself, work through her feelings, and inspire her friends, family, and community.  

This was a series created with the intention of furthering inclusion on screen for kids, sharing the story of a young Black girl who uses her talent and heart to change her world for the better. We’re so proud of this series for creating diverse representations for kids around the world, an intention that’s carried over into this new range of Karma’s World products.  

If you’d like to buy your own piece of this exciting collection, there are multiple ways to do it! The new Karma’s World products can be found in store in the US (Target, Walmart), Canada (Toys R Us, Walmart, select Loblaws, Indigo Online) and across Ireland and the United Kingdom (Smyths, George at ASDA). You can also shop online on Amazon, or on the official Mattel website 

And don’t forget to head to Netflix NOW to watch season 3 of Karma’s World, now streaming!


⭐ Click here to watch now. 

Keep up to date with all the exciting news and updates from Karma’s World be sure to follow on social:

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