We are delighted to share that 9 Story Brands and Fred Rogers Productions have inked eight licensing agreements with new and existing partners for a range of ‘grr-ific’ products for Daniel Tiger’s Neighborhood throughout 2021 and 2022.
New licensees include AutoBrush for children, who will be focusing on AutoBrushes, dental flossers and toothpaste; Noshi, who create edible organic food paint for kids; and Storypod, an interactive storyteller device. And stay tuned for new offerings from current partners JAKKS-Pacific, Mighty Mojo, Simon & Schuster Children’s Publishing and Cottage Door Press.
“Daniel Tiger’s Neighborhood is a fan favorite among preschoolers and their families, and these latest offerings will bring the series and its relatable characters to life for them in fresh new ways.” says Matt Shiels, VP of business and legal affairs at Fred Rogers Productions. “We’re excited to welcome these outstanding new partners and products from our current licensees to help further reinforce the show’s positive messages and fun-filled learning adventures.”
And finally, just in time for back-to-school, PBS and General Mills have partnered on a Yoplait yogurt promotion that features characters from Daniel Tiger’s Neighborhood, with products available nationally across the US.
“The demand for exciting new Daniel Tiger-themed products continues to grow,” says Kyra Halperin, co-VP of consumer products for 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products so that kids can engage with their favorite tiger in new and meaningful ways.”