HappyNest Entertainment and 11:11 Media are pleased to announce a global toy deal with Playmates Toys for Paris & Pups, the exciting new kids animated series inspired by Paris Hilton and her real-life pets. Playmates has plans for a comprehensive line including dolls, playsets, collectibles, plush and more, with an anticipated fall 2026 launch.
Paris & Pups, set to premiere on September 23 on YouTube, is developed and produced by Paris Hilton’s next-gen media company 11:11 Media; HappyNest Entertainment, a joint venture from UTA and Stampede Ventures; and 9 Story Media Group, a leading creator, producer and distributor of kids and family content. Inspired by Paris Hilton and her real-life pets, Paris & Pups follows five fabulous pups who live in the penthouse of The Fabuluxe Hotel with 12-year-old Paris Star. The animated series celebrates the bond between Paris Star (called “Star”) and her pups, living their best lives, going on creative adventures, and bringing kindness and happiness to others. Created for kids 5-8, the series launches with four episodes in week one, followed by weekly episode drops.
Global pop culture icon Paris Hilton connects with over 80 million fans worldwide through a dynamic portfolio of storytelling platforms and products that capture her signature style. As CEO of 11:11 Media, Hilton has built a fast-growing new media and lifestyle powerhouse, delivering hit content across film, TV, and audio; innovative consumer products; and best-in-class licensing and brand partnerships across beauty, fashion, homeware, pets and more.
“Paris Hilton has built one of the most successful celebrity licensing and consumer product empires in the world, and through 11:11 Media, continues to expand that legacy across new categories and audiences,” said Bruce Gersh, President & COO at 11:11 Media. “With Paris & Pups, we’re excited to build a global franchise that combines Paris’s iconic brand with trusted partners like Playmates Toys that we know will resonate with kids and families, while embodying Paris’ signature Sliving ethos.”
“Paris & Pups is a powerful opportunity for Playmates Toys to bring a globally recognized personality and a heartwarming, humorous world to life through toys,” said Michael Chan, CEO, Playmates Toys. “It’s the perfect fit for our portfolio, with strong potential to inspire storytelling, spark creativity, and connect with kids everywhere. We’re proud to partner with 11:11 Media, HappyNest Entertainment and 9 Story Media Group on what we see as the next big hit.”
“We are absolutely thrilled to partner with Playmates Toys,” said Sadaf Muncy, EVP Development and Production at HappyNest Entertainment. “This show is bursting with toyetic possibilities – from the lovable pups to the glittery hotel setting – and Playmates shares our passion for the characters and the world. We’re excited to see their creativity translate into toys that capture the humor, charm and imagination of Paris & Pups.”
The toy line joins a growing slate of brand extensions for Paris & Pups, including a master publishing deal with Scholastic, as excitement builds around the franchise. Retail Monster has been brought on board to lead licensing efforts in the U.S. with 9 Story Brands overseeing licensing in all other international markets.
About Playmates Toys
Celebrating its 60th anniversary in 2026, Playmates Toys is among the most well-respected and creative marketing and distribution companies in the global toy industry with a proven track record of creating innovative, affordably priced products and developing and managing long-term brand franchises. Playmates’ past and current partners are among the world’s leading entertainment companies including Paramount, Legendary Entertainment, Toho, NBCUniversal, Rainbow Studios, Warner Bros., WWE and Disney. A licensed entertainment specialist, Playmates’ success stories include broad, multi-segment product lines inspired by a wide variety of beloved movies and animated series including Teenage Mutant Ninja Turtles, Monsterverse, Godzilla x Kong, Voltron, Mighty Morphin Power Rangers, Disney Princess, The Simpsons and many others. From its offices in Hong Kong, California and London, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, please visit playmatestoys.com.
About HappyNest Entertainment
HappyNest is an entertainment company and franchise incubator that conceives, develops and produces premium, commercial IP to delight global kids and family audiences. The company crafts bespoke strategies across content verticals for long-term enterprise value and 360 monetization, powered by strategic partnerships.
About 11:11 Media
11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company spans a broad array of businesses, including film, TV, audio, music, books, consumer products, and digital, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experience, and products is the core mission of 11:11 Media.
About 9 Story Media Group
9 Story Media Group is a leading creator, producer and distributor of kids and family-focused intellectual property, now part of Scholastic’s portfolio. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins,Daniel Tiger’s Neighborhood, Octonauts,Wild Kratts, and Blue’s Clues & You. The company’s international distribution arm, 9 Story Distribution International, represents 5,000 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. www.9story.com