July 13, 2021 – NEW YORK – 9 Story Brands is pleased to announce that it has partnered with Retail Monster, a global brand extension company, to support its franchise, content and retail sales and marketing efforts for its growing portfolio of children’s brands. To kick off the partnership, Retail Monster is working closely with the 9 Story Brands team and leading US retailers to create bespoke retail programs for Karma’s World, 9 Story and Karma’s World Entertainment’s hotly anticipated property set to premiere on Netflix later this year.
Based on a concept created by multi-award-winning American rapper, actor, producer, entrepreneur and philanthropist Chris ‘Ludacris’ Bridges (3-time Grammy Award winner, Fast and Furious Franchise, Fear Factor, Crash), Karma’s World is a coming-of-age story about a young girl finding her voice and using it to change her world. 9 Story Brands has already built out an impressive roster of licensees for the property, including global partnerships with Scholastic and Mattel, with additional partnerships to be announced soon.
Retail Monster will also help support retail programs for key properties in the 9 Story Brands’ lineup, including Colorforms, Ladybird Lu, Xavier Riddle and the Secret Museum and more.
“Retail Monster’s experience of driving successful retail programs in the kids’ space is unrivaled,” said Kyra Halperin, Co-VP, Consumer Products for 9 Story. “We are excited to collaborate on unique and innovative retail programs across our brands and offer additional retail support to 9 Story’s licensees.”
“Retail Monster takes a great deal of pride in partnering with world-class licensors on franchise development and retail activations,” said Michael Connolly, CEO and Founder of Retail Monster. “Our team could not be more excited to support 9 Story as we work together to drive truly unique retail executions for Karma’s World and more!”
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World.
About Retail Monster
Launched by an Executive Team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster LLC (www.retailmonster.com) utilizes it relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles, New York City, Orlando, Bentonville, Ark., Minneapolis, and London, United Kingdom.