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Karma’s World Named a Finalist in 2023 Licensing International Excellence Awards!

We are thrilled to announce that Karma’s World has been selected as a finalist in the 2023 Licensing International Excellence Awards! The Karma’s World Styling Head from Mattel, together with 9 Story Brands and Karma’s World Entertainment, is nominated in the category of Best Product: Toys, Games, Novelties, Role Play (ages 0-8). 

The Licensing International Excellence Awards celebrate the outstanding accomplishments and innovations of companies and brands working in the licensing industry. The well-respected award program has also served as the pinnacle of achievement in the global brand licensing space since 1986 and covers a range of categories, including best licensed products, best collaborations, and best retail initiatives.  


It is an honour to see the Karma’s World Styling Head as a finalist for the Licensing International Excellence Awards and featured amongst some of the best-of-the-best brands in the Licensing world. This nomination means a great deal to the entire 9 Story Brands team, who in partnership with Mattel and Karma’s World Entertainment launched the groundbreaking product – the first natural textured hair styling head for girls – in July 2022. The recognition is also a testament to the incredible care that went into the toy’s design, ensuring that both authenticity and the highest quality standards were achieved and maintained across both the styling head’s materials and playability. Learn more about the Karma’s World Styling Head success via the Licensing International site. 

9 Story Brands, Co-VP of Consumer Products Kyra Halperin had this to say of the nomination:

“We are so excited to see ‘Karma’s World’ named as a finalist in the 2023 Licensing International Excellence Awards. This nomination is a wonderful celebration of diversity and representation in the world of toys and entertainment and recognizes the importance of fostering positive self-image and creative expression in young minds.” 

Karma’s World, which premiered globally on Netflix on October 15, 2021, follows 10-year-old Karma Grant, an aspiring musical artist, and rapper with big talent and an even bigger heart. Every episode is infused with hip-hop music, streetwear fashion, and original choreography. From executive producer Chris ‘Ludacris’ Bridges, the series focuses on themes of self-expression, identity, leadership, creativity, and the importance of community. Audiences can stream the full season now on Netflix. 

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, and Super Why!. 

Congratulations to our 9 Story Brands team and our incredible partners, Karma’s World Entertainment and Mattel, on this well-deserved nomination!  

“We are grateful for the incredible partnership with Mattel and Karma’s World Entertainment, whose dedication and vision have brought the Karma’s World Styling head to life and made it possible for children to explore their creativity and express their unique identities through play.” 

~Kristin Lecour, Co-VP, Consumer Products, 9 Story Brands 

The 2023 Licensing International Excellence Awards will be held before the Licensing Expo kicks off on June 12 at 6 p.m. at the HyperX Arena Las Vegas at the Luxor Hotel & Casino. This marks the first time the Excellence Awards have been held at this flagship venue. The prestigious event will be hosted by industry veterans, George Leon and Maca Rotter. 

Registration for the 2023 Excellence Awards will open on April 25 for nominees and on May 8 for all attendees. Licensing Expo will take place June 13-15 at the Mandalay Bay Convention Center, and registration is available online.   

For more information on this year’s Licensing International Excellence Awards click here. 

Steam all 4 seasons of Karma’s World now on Netflix. 

Show the Karma’s World products now on