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PlayMonster and 9 Story Brands Celebrate 70 Years of Colorforms® Creations with Special Anniversary Set

By August 16, 2021Featured News, News

Classic Vinyl Activity Toy Reaches 70 Fanta-Stick Years!

PlayMonster and 9 Story Brands proudly celebrate 70 years of Colorforms® with a special edition 70th Anniversary set, available now on The anniversary set features over 500 colorful repositionable and interchangeable geometric stick-ons that stick like
magic® for hours of mess-free, screen-free, creative play. Named one of Time Magazine’s Top 100 Toys of all time, Colorforms® repositionable sets have captivated generations of children with hours of imaginative storytelling and open-ended play.

Colorforms® started in the 1950s when art students, Harry and Patricia Kislevitz, bought rolls of flexible vinyl to create large works of art. They soon discovered that the colorful vinyl could stick to walls and offer an innovative new medium for children’s imaginative play. The first Colorforms® set — now housed in the Museum of Modern Art (MOMA) — was hand-cut by Patricia. Colorforms® has since evolved into a
myriad of innovations and licenses, and inspired the preschool-favorite Netflix series Charlie’s Colorforms City, produced by 9 Story Media Group.

Did you know?

  • Colorforms® was one of the first toys ever advertised on television
  • Colorforms® was one of the first vinyl-based creative toys to hit the market
  • Over one billion Colorforms® sets have sold around the world since 1951
  • The late Harry Kislevitz was inducted into the Toy Hall Fame in 2020 for Colorforms® innovations


“Colorforms® has grown up with generations of families as a classic toy chest staple,” said Lisa
Wuennemann, Associate Vice President of Marketing at PlayMonster. “This year, we’re inviting families
to honor this iconic picture toy with the Colorforms® 70th Anniversary Edition set, and explore endless
adventures using the simplicity of colored vinyl, laminated cardboard and their imaginations.”

Visit to bring your own Colorforms® 70th Anniversary Edition set home!